Wall&decò celebrates 20 years of decorative vision with a special event on the seashore

Founded in Cervia in 2005, Wall&decò chose the beaches of Romagna - the company's homeland and headquarters - to celebrate its 20th anniversary. On 12 June, at the evocative MarePineta Resort in Milano Marittima, ‘Beyond the Wall’ was held, an exclusive event that paid homage to the brand's creative journey and the territory where it was born.
For the occasion, a scenographic set-up transformed wallpaper into a narrative and immersive element: sail on the beach, decorated kiosk, flower, cushion - in an all over that pushed the very concept of wallcovering beyond the traditional boundaries of the wall.
To symbolically mark the artistic journey of Wall&decò and the collaboration with the designers (today no less than 42 in the portfolio), 10 sails on the beach were installed, made entirely of wallpaper and printed on both sides with some of the most iconic graphics that have marked the history of the brand over the last two decades.
A double tribute: to creativity and its evolution, and to the Romagna territory, cradle of the Wall&decò identity.

The presentation of the installation ended with a gala dinner on the beach, a moment of sharing dedicated to the friends and partners of the brand who have accompanied its path over the past twenty years.