06.12.2016

CAFFETTERIE DER BECK - VARIETY, UNIQUENESS


Der Beck, German coffee bar chain, chooses Wall&decò wallpapers to personalise the spaces, by promoting a decorating concept which does not provide a unique visual solution for all the shops, but relies on the creation of unique welcoming cosy atmospheres, through a high personalization and a continuous diversification of the spaces.
30.11.2016

BEING DANDY IN NICE


At the restaurant Le Dandy in Nice, the wallpaper leaves the walls to become the protagonist of the ceiling: a card deck in blue, red and beige tones recalls the colours of the walls and creates a harmonious effect "under a single sky". Project: Agence Bleu Gris
23.11.2016

MANY ENVIRONMENTS, ONE DECORATION


A pastel coloured wallpaper guides through the environments of this real estate agency in Milan. The ramage on the walls is a bridge between the ground floor and the first floor. The decorative path ends in the bathroom area, entirely covered with wallpaper. Project: Maja Group - Wallpaper: Hanamachi
16.11.2016

A DRINK AT THE POOLSIDE


DIECUT wallpaper for outdoors: a black and white graphics in a corner of a wall to recreate the atmosphere of a lounge at the poolside. Project: Envie d'Intérieur Ph: Karine Joannet-Magazine Maisons d'Auvergne.
09.11.2016

WALL&DECO' FOR THE NEW TV COMMERCIAL OF TRE


Sceneries of The Great Beauty for the last commercial of TRE, launching the new IPhone 7. Via col Vento wallpaper is the background of the set featuring Carolina Crescentini and Federico Basso.
02.11.2016

A PEACEFUL OASIS AMONG VENETIAN CALLES


Enchanting atmospheres at Novecento, a boutique hotel located in Venice centre, a fascinating fusion between elegant exoticism of oriental furniture and refined materials. On the walls flying flamingos evoke dreamlike scenarios in a slightly bohemian Venetian style. Project: the Elusive Otter
26.10.2016

At the Court of the Kaiser


The CaOs restaurant in Wilhelmshaven, Germany is an old torpedo dump in the time of Kaiser Wilhem II. Hence the reason for selecting the ""19th century"" wallpaper connecting past and present – an old giant-size portrait dominates the environment and provides an elegant contrast to the essential and metropolitan furniture design. Project: Tovar Raumplanung
19.10.2016

Wall&decò for Fontanaarte


Wall&decò as a background to the Fontanaarte catalogue, showcasing style with strong and recognisable lines in the lighting industry. An elegant setting of chromatic contrasts between the soft tones of the lamps and the grey of the walls, decorated with the optical subjects of WEIMAR 'ton-sur-ton' wallpaper, and with macro-flowers engraved on a cement-coloured background of BROCART wallpaper.
12.10.2016

WET SYSTEM™ FOR BE ORIGINAL


The Waterproof WET SYSTEM™ wallpaper – the internationally patented system by Wall&decò , has been selected in Germany to take part in the BE ORIGINAL initiative as an innovative and first product of this kind. BE ORIGINAL has been promoted by ELLE and ELLE DECORATION with the aim of increasing the consumers awareness of quality and value of genuine products and protecting design and innovation from imitations and fake products. Discover the dates of the traveling exhibit
05.10.2016

THE NEW WET SYSTEM AND OUT SYSTEM 2016 COLLECTIONS AT CERSAIE


Wall&Deco presents their new Wet System and Out System 2016 collections at Cersaie. Wet System - the internationally patented wallpaper for the shower rooms - has been extended to include 24 new graphics in its fourth collection. In addition to the Wet System, the new Out System collection graphics are also exhibited, displaying highly decorative coverings for external walls and façades.
20.09.2016

Wall&decò Wet System at DECOREX fair with West One Bathrooms



London, 18-21 september 2016 - Stand G35
14.09.2016

The new Bank M2M Europe office space in Riga


A renovation project drawing inspiration from Renaissance Venice, the epitome of luxury, prosperity and discernment. Flamboyant wallpaper decorates the space with stylised vaulted arches of antique palazzos, a trompe l'oeil reminiscent of the grandeur of other eras.
Project: Vincents Arhitektura
Photographer: Martins Kudrjavcevs
07.09.2016

Restaurant Zweisinn Meiers I Bistro I Fine Dining in Nuremberg


Presenting itself as a bistro and a refined restaurant, this location offers to its guests different culinary experiences in a warm and dim atmosphere, lightened by the wide glass windows and by the wallpaper in light blue shades that recalls the colours of the sky.
Project: Pfriem Innenarchitektur
www.pfriem-innenarchitektur.de
31.08.2016

A SPECIAL ARTICLE ON THE SEPTEMBER ISSUE OF H.O.M.E. GERMANY


The interview with Christian Benini, founder and art director of Wall&decò, on the comeback of wallpaper and its decorative power through the main phases of the brand's history.

Read the full text:
The comeback of wallpaper.
The wall decor celebrates its rebirth: wallpaper is back and seems younger than before.

H.O.M.E. Originally advertising photographer, his idea to found Wall&decó was born by chance. Could you please tell us how it happened?
C.B: Eleven years ago, I had to do a photo shoot of some bags and I had the idea to create a leaf pattern as background. I took photographs of large leaves, then I multiplied and printed them on canvas. Only afterwards I evaluated the background potential in the decorating sector. I showed the pattern to an architect that I knew and he liked it so much that he proposed me to exhibit my work in his sales point. Everything began from there.

H.O.M.E. Do your collections stand out from traditional wallpaper?
C.B: The success of the brand was fairly immediate because what is considered today normal, almost banal, it was an absolute novelty 11 years ago: not the repetition of patterns and geometrical shapes that are typical elements in traditional wallpaper, but macro-images of strong material effect, re-proportioned each time on the wall.

H.O.M.E. Do you perceive your collection as an element of interior design?
C.B: Since the beginning, I never perceived our coverings as simple wallpaper, but rather as real furnishing accessories with the same value as for example a sofa or console. This approach can be seen not only in the graphic development of the collection, but also in terms of uses. Thus we developed the "Contemporary System" collection with indoor non-woven textile wallpaper with a vinyl surface layer, the "Out System" collection with a wallpaper suited for external walls and the "Wet System" collection with a totally waterproof wallpaper, for all damp environments like bathrooms.

H.O.M.E.Wall decoration had been outdated for a long time. How do you explain its comeback?
C.B: I believe that the wallpaper comeback was physiological. Fashion and design are cyclical – and in my opinion, unfortunately, recycled sometimes. Fortunately, it was different for wallpaper: the decorative meaning that the wallpaper embodied was recovered, however with completely different supports and new printing techniques – e.g. digital print – that allowed introducing several innovative decorative options.

H.O.M.E. Do we live in an age where decoration coincides with our concept of time?
C.B: Certainly our homes and the way we dress reflect modern society – and more in general our concept of time. Decoration is once again legitimised – and wallpaper, more than other products, falls in this new world because of its purely decorative and ornamental function.

H.O.M.E. You are the creative director of the company. Does your photographer background influence the collection design? Do you still draw?
C.B: Yes, I continue to design part of the collection. I always start from a photographic approach, since it was my initial passion and vocational training.

H.O.M.E. Artists, illustrators, designers and architects: you collaborate with various creatives. How do you choose them?
C.B: I like collaborating with artists and designers able to interpret heterogeneous creative experiences: from charcoal drawing to wall panting, from printing on fabric to photographic image, from 3D graphics to engraving. Everything can become pattern on a wall, creating unexpected visual effects.

H.O.M.E Are there any timeless colours, shapes or patterns?
C.B: In my opinion, white and black are timeless. It is interesting to see how white and black graphics, if interpreted with current colour trends, can create completely different atmospheres compared to those originally thought. I believe that the strength of wallpaper lies more in the wise use of colour rather than in its shape.

H.O.M.E. Are there any recurrent misconceptions? How can they be avoided?
C.B: There is a fairly widespread trend: we believe that a wallpaper is "forever" - thus often choosing soft and "safe" options, without indulging in the possibility to dare with audacious colours or patterns that suit us but that we are afraid may bore us in time.

H.O.M.E. How do you describe the good taste of today? Design has been characterised for years by minimalism that was always embodying a sort of elegance. It was somewhat easy to have good taste without crossing the line of bad taste. Today instead, with the decoration comeback, good taste is more "precarious" because based on balances between solid and empty, between colour and non-colour. Therefore, it is more difficult to find the right solution, but, once it is reached, it embodies a new type of elegance.
25.08.2016

A BATHROOM AREA WITH VICTORIAN ATMOSPHERES


A virtual shadow pattern between a crystal chandelier hung to the ceiling and a wall chandelier recalling the shapes of the former WET SYSTEM collection - wallpaper subject: Viktoria
Project: weggenmann.innenarchitektur.de
03.08.2016

51 FIFTEEN CUISINE AND COCKTAILS: THE PLACE TO BE


Inside Saks Fifth Avenue in Houston, the newly opened restaurant offers an exclusive and sophisticated atmosphere thanks to a wise mix of precious materials: marble merges with brass and velvets in elegant blue tones. Cinetica wallpaper is protagonist in the background, a flowing-like flower that confers additional depth to spaces.
Project: Contour Design Interior / Be Design
Ph: Julie Soefer Photography
27.07.2016

A RIAD IN THE CITY CENTRE


An elegant bathroom with a decorative continuum between the walls and the shower room: an all-over pattern in black and white, a delicate balance of Middle Eastern flavours and an optical illusion. WET SYSTEM collection - Wallpaper: Dharma Style
 Project: Ma.Ma Interior Design Bologna Photo: Elettra Bastoni
13.07.2016

A TASTE OF THE SEA


An Ibizan finca that brings the luminosity of a day at the sea inside. Fresh white décor, elegantly refined yet sober where the total white provides the perfect backdrop to the wallpaper, the stars of each room including the bathroom where a stylized swimmer literally dives into the shower. Project: 2m Innenarchitekten
06.07.2016

BREAKFAST AMONG THE TILES


A coffee house in Weinheim, Germany, where the space has been interpreted to provide a fresh feel: minimalist wooden furniture with clean lines matches the walls, where TELL ME TILES wallpaper reproduces the pattern of old tiles worn by time, lending a touch of colour without altering the chromatic delicacy of the interior. Project: Korte Einrichtungen
01.07.2016

Mercatovecchio Luxury Suites, a new concept in contemporary hospitality.


A few exclusive suites, each with a common thread weaving together the furniture and the walls. A world journey, starting with a map of the world on the entire wall of the hall, crossing continents, through Russia, Morocco, India and Africa, a voyage through wallpapers, evocative of individual countries, intensely characterizing the internal spaces.
Project: Arch. Veronica dall'Aglio - Ph: Massimo Crivellari