Wall&decò was born from an intuition of Christian Benini, founder and creative director of the brand, originally advertising photographer: in reproducing huge green leaves as wall background sheets for his sets, did not imagine that those reproductions would have changed his life.
The suggestive graphics used as backdrops for photographic assignments immediately attracted the attention of designers and architects. Settings became an expression of wall design where ideas sparked proposals for one of a kind living environments.

Over the years Wall&decò product range is expanded and two innovative systems with a visually high impact and great technical value are added: OUT SYSTEM, the wall covering system for external walls and facades and WET SYSTEM, the wall covering system for damp spaces like bathrooms and shower rooms.

The growth recorded over the years has never changed the artisan vocation for a one-of-a-kind product, made to measure and conceived according to a purely Italian taste able to provide every customer, from the well- known professional to the pure passionate, with constantly new decorating solutions
10 years

The first Wall&Decò collection is created and presented to the media.


First appearance at Maison&Objet, Paris.
The first Wall&decò vinyl substrate is created.


No longer just designers: Wall&decò also turns manufacturer.


The current head office is opened.


Exhibiting for the first time at Fuorisalone, Milan.


The Life! Collection is expanded: new partnerships with prestigious independent designers to create new styles.


The first show room is opened in Milan.


OUT, the wallpaper for external walls, is presented for the first time.
WET, the wallpaper for shower rooms is presented for the first time.


The Miami and Singapore showrooms are opened.


Bronzage®, the new printing substrate is created.
WET SYSTEM, the first decorative waterproofing coating is patented.


The Color Match printing system is developed.


The Milan showroom is moved and expanded.