CONTEMPORARY WALLPAPER


A wallpaper for internal spaces in non-woven fibres with a layer of vinyl applied to the surface suitable for use in residential environments as well as commercial and contract applications.
From photographs to wall paintings, from tromp-l’oeils to macro-designs on material effect backgrounds - all these designs are cleverly turned into vertical wall patterns, with truly original visual effects.


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WET SYSTEM™


It is the patent pending technical wallpaper for bathrooms, showers and damp spaces that combines the waterproof properties of liquid membranes with the highly decorative features of Wall&decò wallpaper.
WET SYSTEM™ wallpaper is suitable for application on surfaces made out of cement, plasterboard, concrete, glass and ceramic tiles and it is resistant against yellowing, aggression of household cleaning detergents and abrasion.


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OUT SYSTEM™


It is a wallpaper for external walls and facades that successfully meets its main purpose, a high decorative value, as well as major structural features which are able to strengthen the wall surface it is applied to: it does not crack, tear or cause abrasions.
The outdoor wallpaper OUT SYSTEM™ has undergone lab testing and is guaranteed for 10 years from installation.


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NEWS


DISCOVER THE NEW 2016 WET SYSTEM & OUT SYSTEM COLLECTIONS

BOLOGNA /  26-30 SEPTEMBER
HALL 22 / STAND A142


THE NEW MILAN SHOW-ROOM

via Solera Mantegazza 7
t. +39 02 87186247

PROJECTS

20.09.2016

Wall&decò Wet System at DECOREX fair with West One Bathrooms



London, 18-21 september 2016 - Stand G35
14.09.2016

The new Bank M2M Europe office space in Riga


A renovation project drawing inspiration from Renaissance Venice, the epitome of luxury, prosperity and discernment. Flamboyant wallpaper decorates the space with stylised vaulted arches of antique palazzos, a trompe l'oeil reminiscent of the grandeur of other eras.
Project: Vincents Arhitektura
Photographer: Martins Kudrjavcevs
07.09.2016

Restaurant Zweisinn Meiers I Bistro I Fine Dining in Nuremberg


Presenting itself as a bistro and a refined restaurant, this location offers to its guests different culinary experiences in a warm and dim atmosphere, lightened by the wide glass windows and by the wallpaper in light blue shades that recalls the colours of the sky.
Project: Pfriem Innenarchitektur
www.pfriem-innenarchitektur.de
31.08.2016

A SPECIAL ARTICLE ON THE SEPTEMBER ISSUE OF H.O.M.E. GERMANY


The interview with Christian Benini, founder and art director of Wall&decò, on the comeback of wallpaper and its decorative power through the main phases of the brand's history.

Read the full text:
The comeback of wallpaper.
The wall decor celebrates its rebirth: wallpaper is back and seems younger than before.

H.O.M.E. Originally advertising photographer, his idea to found Wall&decó was born by chance. Could you please tell us how it happened?
C.B: Eleven years ago, I had to do a photo shoot of some bags and I had the idea to create a leaf pattern as background. I took photographs of large leaves, then I multiplied and printed them on canvas. Only afterwards I evaluated the background potential in the decorating sector. I showed the pattern to an architect that I knew and he liked it so much that he proposed me to exhibit my work in his sales point. Everything began from there.

H.O.M.E. Do your collections stand out from traditional wallpaper?
C.B: The success of the brand was fairly immediate because what is considered today normal, almost banal, it was an absolute novelty 11 years ago: not the repetition of patterns and geometrical shapes that are typical elements in traditional wallpaper, but macro-images of strong material effect, re-proportioned each time on the wall.

H.O.M.E. Do you perceive your collection as an element of interior design?
C.B: Since the beginning, I never perceived our coverings as simple wallpaper, but rather as real furnishing accessories with the same value as for example a sofa or console. This approach can be seen not only in the graphic development of the collection, but also in terms of uses. Thus we developed the "Contemporary System" collection with indoor non-woven textile wallpaper with a vinyl surface layer, the "Out System" collection with a wallpaper suited for external walls and the "Wet System" collection with a totally waterproof wallpaper, for all damp environments like bathrooms.

H.O.M.E.Wall decoration had been outdated for a long time. How do you explain its comeback?
C.B: I believe that the wallpaper comeback was physiological. Fashion and design are cyclical – and in my opinion, unfortunately, recycled sometimes. Fortunately, it was different for wallpaper: the decorative meaning that the wallpaper embodied was recovered, however with completely different supports and new printing techniques – e.g. digital print – that allowed introducing several innovative decorative options.

H.O.M.E. Do we live in an age where decoration coincides with our concept of time?
C.B: Certainly our homes and the way we dress reflect modern society – and more in general our concept of time. Decoration is once again legitimised – and wallpaper, more than other products, falls in this new world because of its purely decorative and ornamental function.

H.O.M.E. You are the creative director of the company. Does your photographer background influence the collection design? Do you still draw?
C.B: Yes, I continue to design part of the collection. I always start from a photographic approach, since it was my initial passion and vocational training.

H.O.M.E. Artists, illustrators, designers and architects: you collaborate with various creatives. How do you choose them?
C.B: I like collaborating with artists and designers able to interpret heterogeneous creative experiences: from charcoal drawing to wall panting, from printing on fabric to photographic image, from 3D graphics to engraving. Everything can become pattern on a wall, creating unexpected visual effects.

H.O.M.E Are there any timeless colours, shapes or patterns?
C.B: In my opinion, white and black are timeless. It is interesting to see how white and black graphics, if interpreted with current colour trends, can create completely different atmospheres compared to those originally thought. I believe that the strength of wallpaper lies more in the wise use of colour rather than in its shape.

H.O.M.E. Are there any recurrent misconceptions? How can they be avoided?
C.B: There is a fairly widespread trend: we believe that a wallpaper is "forever" - thus often choosing soft and "safe" options, without indulging in the possibility to dare with audacious colours or patterns that suit us but that we are afraid may bore us in time.

H.O.M.E. How do you describe the good taste of today? Design has been characterised for years by minimalism that was always embodying a sort of elegance. It was somewhat easy to have good taste without crossing the line of bad taste. Today instead, with the decoration comeback, good taste is more "precarious" because based on balances between solid and empty, between colour and non-colour. Therefore, it is more difficult to find the right solution, but, once it is reached, it embodies a new type of elegance.
25.08.2016

A BATHROOM AREA WITH VICTORIAN ATMOSPHERES


A virtual shadow pattern between a crystal chandelier hung to the ceiling and a wall chandelier recalling the shapes of the former WET SYSTEM collection - wallpaper subject: Viktoria
Project: weggenmann.innenarchitektur.de
03.08.2016

51 FIFTEEN CUISINE AND COCKTAILS: THE PLACE TO BE


Inside Saks Fifth Avenue in Houston, the newly opened restaurant offers an exclusive and sophisticated atmosphere thanks to a wise mix of precious materials: marble merges with brass and velvets in elegant blue tones. Cinetica wallpaper is protagonist in the background, a flowing-like flower that confers additional depth to spaces.
Project: Contour Design Interior / Be Design
Ph: Julie Soefer Photography
27.07.2016

A RIAD IN THE CITY CENTRE


An elegant bathroom with a decorative continuum between the walls and the shower room: an all-over pattern in black and white, a delicate balance of Middle Eastern flavours and an optical illusion. WET SYSTEM collection - Wallpaper: Dharma Style
 Project: Ma.Ma Interior Design Bologna Photo: Elettra Bastoni
13.07.2016

A TASTE OF THE SEA


An Ibizan finca that brings the luminosity of a day at the sea inside. Fresh white décor, elegantly refined yet sober where the total white provides the perfect backdrop to the wallpaper, the stars of each room including the bathroom where a stylized swimmer literally dives into the shower. Project: 2m Innenarchitekten
06.07.2016

BREAKFAST AMONG THE TILES


A coffee house in Weinheim, Germany, where the space has been interpreted to provide a fresh feel: minimalist wooden furniture with clean lines matches the walls, where TELL ME TILES wallpaper reproduces the pattern of old tiles worn by time, lending a touch of colour without altering the chromatic delicacy of the interior. Project: Korte Einrichtungen
01.07.2016

Mercatovecchio Luxury Suites, a new concept in contemporary hospitality.


A few exclusive suites, each with a common thread weaving together the furniture and the walls. A world journey, starting with a map of the world on the entire wall of the hall, crossing continents, through Russia, Morocco, India and Africa, a voyage through wallpapers, evocative of individual countries, intensely characterizing the internal spaces.
Project: Arch. Veronica dall'Aglio - Ph: Massimo Crivellari
29.06.2016

OUT SYSTEM GOES TO PALACE


The façade of a house, in the province of Udine (Italy), was customised using Out system external wallpaper - a black and white graphics with tribal and pop-art decorations that lends a new visual impact breaking up the monochrome of the exterior wall.
Project: RB Progetti
22.06.2016

GIO PAGANI WALLPAPER – THE BACKSTAGE VIDEO


The collaboration with Gio Pagani has, once again, been renewed this year: the designer has developed a capsule collection of wallpapers using several trends, ranging from macro-optical and micro-patterns in 3d to more figurative subjects, evocative of the Land of the Rising Sun. Watch the video of backstage at the photo shoot for the catalogue. "
17.06.2016

THE OSTERIA RE-STYLED


Going to a restaurant is a matter of taste; not just for the food but also the atmosphere. The Osteria Calvi in Altemura has been revamped offering a warm environment using LUVIENTO wallpaper with its refined hues of brown-greys and turquoise blues providing a material-like quality to the walls.
Project: Giovanni Pesce
08.06.2016

TRATTORIA TROMBETTA: THE MICHELIN STARRED CHEF GIANCARLO MORELLI ARRIVES IN MILAN


A twist on theme of the trattoria, an innovative interpretation using a mix of both contemporary and history in the menu as well as in the design where precious elements meld with the simplicity of the materials. The project chose to use a mono-chrome theme of black and white for the furnishings and walls where the FRUSCIO wallpaper picks up on the chromatic theme in a visual play between full and empty spaces adding depth to the surroundings.
01.06.2016

BRINGING ZURICH INSIDE


An apartment in a high-rise block with breath-taking views over Zurich. The 'City Haze' project is designed to bring external colours into the interior providing greater depth to the walls. It is the choice for expanding internal spaces: Durch wallpaper simulating a glazed, external wall, creating harmony between interior and external spaces. Project: Rossi Interiors